What Is Social Media Marketing?

Social Media

What Is Social Media Marketing?
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What Is Social Media Marketing?

In today’s world of marketing, there is so much more available to us than there was only two decades ago. In fact, marketing is now entirely dominated by technology and modern solutions.

Of all the modern solutions available, social media is by far the most important tool we have at our disposal when it comes to marketing. Why is that? To put things simply, social media is the most influential platform in comparison to other marketing strategies. Social media can influence and encourage ideas when used effectively, which makes it an important tool for marketing campaigns.

There are 7 main social media platforms, and of those, three dominate when it comes to social media marketing. The three platforms that you are probably familiar with are: Facebook, Instagram and LinkedIn.

With a combined user base of over 4 billion, these three platforms enable users to send messages, share photographs, post job listings, distribute content and deliver videos. With all of these available at your company’s fingertips, you can reach demographics that twenty years ago would only have been a dream.

The Three Giants of Social Media 

Let’s take a look at the three most prominent platforms  of social media. Learning about each one will assist you in deciding which platforms could be beneficial to your social media marketing strategy.

Facebook

Created in 2004 by Mark Zuckerberg, Facebook has very quickly become one of the leading platforms to use, whether it is for personal or business use.

As of November 2019, Facebook reported 2.45 billion active monthly users, and it’s still growing. Facebook is considered the biggest and most successful social network platform worldwide.

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Image of 4 Social Media Icons on White Background  - Field 1 Post Digital Marketing Services

The Three Giants of Social Media Marketing

Let’s take a look at the three prominent platforms in the world of social media. Learning about each one will assist you in decide which platforms could be beneficial to your social media marketing strategy.

Facebook

Created in 2004 by Mark Zuckerberg, Facebook has very quickly become one of the leading platform you use, whether it is for personal or business use.

As of November 2019, Facebook reported 2.45 billion active monthly users, and it’s still growing. Facebook is, of course, the biggest and most successful social network platform worldwide.

Facebook has seen so much success over the years due to its user-friendliness and that it has always remained free for its billions of users. When Facebook began, it was initially for students, it then spread to the general public, and now businesses are discovering that it could be their most useful tool.

Over the last few years, Facebook has become more business-friendly. Business owners can run advertisements through the Facebook advertising platform using videos, photos and slideshows.

What makes Facebook one of the most popular tools for advertising campaigns is that it allows you to target specific demographics and can enable you to get your product or service in front of the right person, every time. Making it a valuable tool for B2C marketing strategies.

Available Metrics

When we look at the metrics that are provided by Facebook, we have:

  • Impressions – Shows you the number of times your content has been viewed, including if the same person has viewed it on many occasions.
  • Reach – A calculable pin-point figure of unique people that have viewed your content.
  • Engagement – This report gives you the figures in connection to views, comments, shares, likes and tagging in your content.
  • Like & Follows – This gives you the total number of people who have opted to follow your content.

LinkedIn

LinkedIn was launched in 2003 by the collaboration of Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant.

In recent years, LinkedIn has grown immensely and now has 575 million users with 260 million active users, out of which 40% of use LinkedIn daily.

LinkedIn is a social media platform intended as a networking site for business professionals. The site allows its users to connect, post jobs and share content in live feeds.

LinkedIn, while it may not be one of the biggest social networks, it is one of the prominent and best platforms that you should involve in your social media marketing plan. If you are looking for a solution that helps you get your content in front of decision-makers quickly, using LinkedIn as part of your B2B buyers’ journey is essential.

Available Metrics

When we look at the metrics that are provided by LinkedIn, we have:

  • Visitors – the total number individuals have visited your page including those that are not following or subscribing to your profile.
  • Followers – the number of people that have subscribed to receive updates from you.
  • Impressions – the number of people who view and monitor your updates.

Instagram

Back in 2010, Kevin Systrom and Mike Krieger founded what would soon become the global sensation that is Instagram. Two years later, Facebook’s own Mark Zuckerberg purchased Instagram for almost $1 billion when it only had 30 million active users.

Today Instagram has reached 1 billion active users and is still going strong. When it comes to social media marketing, it’s one of the best platforms to get your content across in either image or video format.

The primary purpose of the platform is photo-sharing, but it has recently expanded to allow short videos. For businesses, Instagram can be used to run photo and video ads, guided ads and sponsored content.

Available Metrics

When we look at the metrics that are provided by Instagram, we have:

  • Engagement Rates – This gives a monitored percentage of your “Likes” and “Saves” over your total number of visitors.
  • Mentions – Number of posts that tags your Instagram name directly.
  • Followers – This is the total number of other Instagram accounts that have chosen to follow you, related hashtags and your content.
  • Click-through Rate – This allows you to monitor how many users have clicked your website URL from your Instagram bio or posts.
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How Can Social Media Benefit Your Business?

With just below 50% of the world being online, and 75% of those people being on social media, you have the opportunity to get your product or service in front of even more potential customers than ever before.

From driving traffic and creating leads to building your brand awareness with your content, social media has so many benefits as part of your marketing strategy. The single most important thing you can do as a business today is to promote informative content that nurtures potential customers.

Conclusion

Using social media as part of your marketing strategy is crucial if you want to compete in the business world. Social media helps to create a brand story that will generate trust between your business and potential customers. 

Once you have an insight into how social media works, and how it could work for you, it will soon become apparent that incorporating it into your marketing plan can quickly yield positive results and provide a positive return on investment.