Virtual Reality: The Future of Marketing
Good webinars seek to captivate and engage audiences, similar to a mini movie. You want people to view your content and come away feeling inspired, educated and craving more. Bad webinars on the other hand, tend to draw on and on providing little useful or relevant information for audiences. What makes the difference? Webinars have become key marketing tactics employed by large companies as a great for boosting user engagement and conveying information on a particular topic of choice.
If you’ve ever wanted to implement webinars in your marketing strategy but aren’t sure how, this post will provide a clear and concise checklist of best webinar practices. We will go over tips that can easily be integrated so that your content will be well received by a wider audience.
Why produce a Webinar?
Webinars are kind of like the wild west of marketing. They’re great for user engagement and many marketers implement with the hope of producing great lead generation. The only downside is, not all content is created equal. For example, many webinars focus solely on or are created for the sole purpose of obtaining leads or targets. This in turn creates a series of painfully boring and stale content that doesn’t resonate with audiences. Not all topics deserve a webinar.
Prior to compiling anything, it’s a good idea to sit down and answer a few questions. What value would your topic bring to an audience? Is your webinar adding anything of value? If not, then try to brainstorm a bunch of topics that you personally would watch. It’s always good to be mindful of the audience time as well, most people’s schedules don’t always allow for an hour to listen to a webinar. Good webinars are able to convey information in a fun, engaging manner without taking up too much of the audience time.
- A comprehensive how-to or tutorial
- A 1 on 1 Interview with an Industry Thought leader
- Panel Discussion on a trending topic based in your industry
- Detailed Examination of a niche topic
Once you’ve decided upon a specific topic and type of content you would like to showcase it’s good to think about the content display and delivery. Both aspects play a pivotal role in the overall success of your webinar. The following is a unique checklist that is mean’t to make the compilation process that much simpler.
How to Create an Effective Webinar:
1. Outline a Specific Idea
Once you’ve completed the brainstorming process it’s a good idea to zone in on a very specific content topic. This will help minimize unnecessary filler information and provide a clear trajectory to thoroughly illustrate your key points. For example, web design is a monstrously broad topic. Instead, try offering a webinar that focuses on SEO strategies in web design, this way the audience has a clear cut idea of what type of information is going to be delivered.
2. Choose the right format
Presentation is key and that’s where choosing the right format comes into play. It’s best to ask yourself how you want to present key information. Are you looking to have a sole speaker or multiple speakers? A panel discussion? Or will it be more in the format of a Q&A session? These factors will help determine how you decide to convey information.
3. Compile a Script
Having a pre-set script before your presentation will make everything run smoother. Even the most skilled webinar speakers rely on some form or speaker notes. This doesn’t have necessarily be verbatim as long as it adequately lays out key talking points for each part of the presentation. This will serve as your guide throughout the presentation and keep you focused and on topic. Many slides allow for speaker notes at the bottom which are hidden from audiences.
4. Promotion, Promotion, Promotion
People need to know about your webinar in order to learn about your content. You can compile a great presentation but it would all be in vain if it’s not promoted correctly. Content promotion is a great way to get the word out effortlessly. You could email current clients with a link directly to the invite or share the event on your social media channels. If you have a co-host, cross-promotion with another business or entity can also help significantly spread the word.
5. Do a run-through
We all know technical difficulties happen, prior to your event it’s a good idea to do a dry run of the webinar, this will help familiarize you with it’s content and the general flow of the presentation. Some things may need to be tweaked for time purposes. This also allow you the opportunity to ensure all technical equipment is functioning properly prior to launch date.