Conversions The Power of Email Marketing


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Email marketing has been making the rounds as one of the most essential forms of marketing in recent years. It is the most immediate and compelling method for associating with your leads, supporting them, and turning them into customers. A study led by Pew Research finds that in the U.S. 82%* of adults use the Internet. Using Email marketing, is efficient, cost effective and direct ways for businesses to reach their target customers.


Conversions occur when your digital marketing advertisements turn visitors to websites who are just browsing online into real customers. For example, when a person is browsing online and sees a product that catches their attention, they have the option to purchase the product, hit “Like” on your Facebook page, or sign up for an email list.

There are several options for a conversion that prompt the potential customer to a converted customer. One approach is for a visitor to click on a advertisement and purchase the product. Another approach is for an online visitor to make an online purchase and also sign up for an email list. This person has not only become a customer but they have also provided their information, so they receive promotional advertisements via email in the future.

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Extraordinarily prominent among digital marketers, email campaigns assist businesses with converting their prospective customers as well as attracting new prospective customers. When incorporated correctly, email marketing offers a huge degree of profitability. Below are some strategies that can help you boosting your conversion rates:

An Effective Call to Action
Customers perform a “Call To Action” (CTA) when they interact with your campaign. CTA buttons prompt the customer to learn more about your product or services. CTA buttons can be assigned to fill out a form, sign up for a newsletter or request a quote as a few examples. Customized CTA’s have shown to increase conversions by 200%. Many platforms allow you to tailor your CTA’s depending on your customer’s demographics, location and interest.

Frequency of Emails
Setting the appropriate frequency of sending emails is fundamental to attract and then retain your customers as well as boost conversion rates while keeping your unsubscribe rates to a minimum. Sending too many unwarranted emails becomes a nuisance for your customer. This can lead to your emails being flagged as spam or the customer unsubscribing from the email list. Businesses have to gauge customer preference or provide options to customers for how often they’d like to receive emails.

Campaigns Optimized for Mobile Devices
Over half of emails are opened on mobile devices and tablets. In the event that your emails are not designed for a mobile device, you could be passing up connecting with over 50% of your intended audience. Most successful email campaigns have mobile templates, in other words, they respond to the screen size of different mobile devices without issue.

Sense of Urgency and Scarcity
A sense-of-urgency can assist you with converting customers by urging readers to make a move quickly. Scarcity is one more great technique. For example, in the case of a campaign, a discount-code could be offered which would be given to the first 100 individuals responding to an email. These strategies give others the inclination that they are getting a special offer while also creating a sense of urgency.

Use Visuals
Including pictures to any type of advertisement brings a much higher commitment rate than content-only posts. Visuals should instantly grab the viewer’s attention in the email as well as inside the landing-page of a website. Explore different emojis, stock photographs, delineations, GIFs. The sky is the limit.

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Constructing a fruitful and successful email marketing strategy is not so simple, yet there are guidelines that become an integral factor.  The following are some of the best practices for creating an effective email marketing campaign:

Write a Catchy Subject Line
Writing a good subject line is fundamental, as it has an immediate impact on both email deliver-ability and open-rates. Bad subject lines will be disregarded by receivers, and furthermore lead to your email being marked as spam, or even blocked. On the other hand, a solid and strong subject line will guarantee that your email will touch your customer and improve your open-rates.

Creating Multi-Part Messages
If you are sending multi-part messages, it is important to send both HTML and text versions at the same time. Some email customers receive HTML and some basically favor plain-text emails. It ensures that all customers can peruse your emails.

Size Considerations
An excessive amount of content will reduce the effectiveness of the campaign. Aim for under 300kb in size for the best deliver-ability rates.

Keep Your Message Short, Sweet, and to the Point
With email, you only have a few seconds in order to capture the attention of your intended audience with your message. Keeping text to 50 to a 120 words is ideal for a successful campaign email. Audiences are less likely to read line after line of text, clear and succinct copy should be the optimal goal. After all, you want your audience to engage and eventually convert to customers.